Welcome to the California Legends Collective

The California Legends Collective is dedicated to assisting Cal student-athletes in capitalizing on their name, image, and likeness, while never compromising integrity in the pursuit of excellence. While the California Legends Collective exists exclusively for the benefit of Cal student-athletes and fans, it is not affiliated with the University of California.

Announcing Our April 2024 Campaigns for Football and Men's and Women's Basketball

A Collective for University of California, Berkeley Student-Athletes

California Legends was formed to empower student-athletes at the greatest university in the world. The alumni and supporters of California Legends believe that Cal student-athletes are destined to do great things, and we will work to ensure that every current and future Bear has the opportunity to maximize the power of their name, image and likeness during their time in Berkeley!